Page 67 - วารสารกรมการแพทย์แผนไทยฯ ปีที่ 5 ฉบับที่ 1

Journal of Thai Traditional & Alternative Medicine Vol. 5 No. 1 January - April 2007 ˆı

¯. »‘√‘«√√≥ ‡ √’√—μπå, ≈—∑∏‘°“≈ »√’«–√¡¬å, ¡™“¬ À‘√—≠°‘μμ‘. Õߧ尓√ ¡À“π§√ : ‚√ßæ‘¡æå®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬; ÚıÛ˘.
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ÒÛ. ÿ¿“ß§å ®—π∑«“π‘™. °“√«‘‡§√“–Àå¢âÕ¡Ÿ≈„π°“√«‘®—¬‡™‘ߧÿ≥¿“æ. æ‘¡æå Complementary and alternative medicine. In: Delisa J, editor.
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ÒÒ. ‘π æ—π∏åæ‘π‘®. ‡∑§π‘§°“√«‘®—¬∑“ß —ߧ¡»“ μ√å æ‘¡æå§√—Èß∑’Ë Ò Ò˜. Shiflett S. Overview of complementary therapies in‹ physical medicine
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Abstract

Essential Factors in the Successful Management of an Alternative Medicine Service in the Damnoernsaduak
Hospital, Ratchaburi Province
Boonjai Limsila
The Southeast Asian Thai-Chinese Medical Institute, Department for Development of Thai Traditional and Alterna-
tive Medicine, Ministry of Public Health, Nonthaburi 11000
Objectives: The purpose of this study was to determine the factors that confer success on alternative
medicine services.
Methodology: The study was carried out in the period from December 2005 to May 2006 to obtain
information from 15 executives and personnel, and 100 patients treated on aspects of: (1) leadership,
(2) administration, i.e., teamwork, service provision, and service expense, (3) facility of service, i.e., place,
workers, and budget, (4) tourist resources, (5) budget support from central and provincial levels, and
(6) client satisfaction. The data were obtained by in-depth interviews of 15 workers and questionnaires of
satisfaction from 100 patients. Data analysis was quantitative verification, with mean values and their stan-
dard deviations.
Results: The study disclosed that the success of alternative medicine services was due principally to:
(1) leadership with vision for the improvement of health care according to informal administration policy;
(2) the management pattern showing efficient teamwork and systematic service; (3) proper hospital facility,
i.e., place, personnel, and financial support; (4) taking the role of being a tourist resource. In addition, the
minor factors involved (1) financial support from central and provincial resources; (2) firm and sustained
policies to develop and place alternative medicine into government health service; (3) good information and
marketing; (4) management by a professional executive.
Key words: alternative medicine, achievement factors, Damnoernsaduak Hospital, Ratchaburi Province