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ABSTRACT

The objectives of this survey research were to study factors affecting the populationûs
acceptance level in Suphanburi province. The PRECEDE - PROCEED MODEL and
ADOPTATION THEORY were modified for the conceptual framework of this study.
The sample population who live in Suphanburi province were 485 sample. The instrument

+
for data collect was a questionaires. Data was SPSS/PC package computer programe.
Statistical analysis of stydy were percentage, mean, standard deviation, chi-square, Pearsonûs

Product Moment Correlation and Multiple classification .
The result of this study were summerized as follow: The level of acceptanceûs
population in Suphanburi province for Thai Traditional Medicine survices was found to
be at average 62.9 percents. All factors can forecast and explain the acceptance of

Thai Traditional Medicine survices 51.80 percents. By the recives information on
Thai Traditional Medicine from personal media had predicted the Thai Traditional
Medicine survices, the second was the belive of Thai Traditional Medicine Perception of

Thai Traditional Medicine and were for the acceptance Thai Traditional Medicine survices
in Suphanburi province more effectivly.

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