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Õ∫∂“¡ ·≈–„À⧔·π–π”„π°“√∑”«‘®—¬ ·≈– 6. Zeithaml VA, Berry LL, Parasuraman A. Communication
and control process in the delivery of service quality. J
¢Õ¢Õ∫§ÿ≥‡®â“Àπâ“∑’Ë·ºπ°·æ∑¬å∑“߇≈◊Õ°∑ÿ°∑à“π Marketing 1988;52:35-48.
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·æ∑¬å·ºπ‰∑¬¢Õߪ√–™“™π„π®—ßÀ«—¥ ÿæ√√≥∫ÿ√’.
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«“√ “√°“√·æ∑¬å·ºπ‰∑¬·≈–°“√·æ∑¬å∑“߇≈◊Õ°. 2549;
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8. ‡æÁ≠π¿“ ∑√—æ¬å‡®√‘≠. °“√·æ∑¬å·ºπ‰∑¬ ”À√—∫π—°
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·æ∑¬å·ºπ‰∑¬·≈–°“√·æ∑¬å∑“߇≈◊Õ° 2547;2:31-4.
1. ∏ß™—¬ —πμ‘«ß…å. °“√μ≈“¥‚≈°“¿‘«—μπå. æ‘¡æå§√—Èß∑’Ë 1. 10. Krejcie RV, Daryle MW. Determining Sample Size for
°√ÿ߇∑æ¡À“π§√: ∫√‘…—∑ ”π—°æ‘¡æå‰∑¬«—≤π“æ“π‘™ Research Activities. Educ Phychul Meas, 1970;3:608.
®”°—¥; 2539. Àπâ“ 2-21. 11. Best JW. Research in Education. 3rd ed. London: N. J.
2. ‡√◊Õß«‘∑¬å ‡°… ÿ«√√≥. °“√®—¥°“√§ÿ≥¿“殓° TQC ∂÷ß Prentice-Hall, 1977. p. 174.
TQM, ISO 9000 ·≈–°“√ª√–°—π§ÿ≥¿“æ. æ‘¡æå§√—Èß∑’Ë 2. 12. ¡‚¿™ √μ‘‚ÕÓ√. ª√–¡«≈ “√–™ÿ¥«‘™“ª√–‡¥Áπ·≈–
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3. ÿ«‘∑¬å «‘∫ÿ≈º≈ª√–‡ √‘∞, ª“∞°∂“摇»… ≥—∞ ¿¡√ª√–«—μ‘ ∏√√¡“∏‘√“™; 2547. Àπâ“ 76.
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∫√‘°“√ ÿ¢¿“æ; ≥ ∂“∫—πæ—≤π“°“√ “∏“√≥ ÿ¢Õ“‡´’¬π “∏“√≥ ÿ¢. ªí≠À“ ÿ¢¿“æ∑’Ëæ∫∫àÕ¬„πºŸâ ŸßÕ“¬ÿ. æ‘¡æå
¡À“«‘∑¬“≈—¬¡À‘¥≈. π§√ª∞¡: æ‘¡æå∑’Ë ∂“∫—πæ—≤π“ §√—Èß∑’Ë 4. °√ÿ߇∑æ¡À“π§√: ‚√ßæ‘¡æå™ÿ¡πÿ¡ À°√≥å
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7. 14. ‚√߇√’¬πÕ“¬ÿ√‡«∑∏”√ß ∂“π°“√·æ∑¬å·ºπ‰∑¬ª√–¬ÿ°μå
4. ”π—°ÀÕ ¡ÿ¥ ¡À“«‘∑¬“≈—¬π‡√»«√. §Ÿà¡◊Õ°“√ª√–°—π §≥–·æ∑¬»“ μ√廑√‘√“™æ¬“∫“≈ ¡À“«‘∑¬“≈—¬¡À‘¥.
§ÿ≥¿“æ°“√ªØ‘∫—μ‘ß“π. æ‘…≥ÿ‚≈°: ¡À“«‘∑¬“≈—¬π‡√»«√; °“√·æ∑¬å·ºπ‰∑¬ „π§≥–·æ∑¬»“ μ√廑√‘√“™æ¬“∫“≈.
2545. Àπâ“ 15. °√ÿ߇∑æ¡À“π§√: »ÿ¿«π‘™°“√æ‘¡æå; 2552. Àπâ“ 21-23, 50.
5. Parasuraman A, Zeithaml VA, Berry LL. A conceptual model 15. Zeithaml VA, Parasuraman A, Berry LL. Delivering Quality
of service quality and its implications for future research. Service: Balancing Customer Perceptions and Expectation.
J Marketing 1985;49:41-50. New York: The Free Press, 1990. p. 19-20.